New Tequila Brands You Should Try in 2023

I'm not talking about your usual tequila brands that have been around for ages. Nope. This is about the fresh, new tequila brands hitting the market this year. This is a big deal because they bring new tastes and vibes that shake up the usual tequila scene. In 2023, the tequila world is about to get a lot more exciting. Fresh brands are making their entrance, offering unique and bold flavors that promise to change your view on what tequila can be.

If you're looking for a new tequila to try, be sure to check out some of the new tequila brands that launched in 2023. You won't be disappointed!

Mayenda Tequila

Tasting Notes: Honey, Cinnamon, Orange Blossom, Citrus, Baking Spices
ABV: 40%
Origin: Arandas, Jalisco, Mexico

Shop: Mayenda Tequila

This isn't your run-of-the-mill tequila; it's a crafted drink with layers. Produced in Arandas, Jalisco by Maestro Tequilero, Jesus Susunaga, it's a high-end deal. Now, high-end doesn't mean complicated; it means quality, pure and simple.

You get a wave of honey, cinnamon, and orange blossom as you smell it. Take a sip and there you have it: caramelized agave notes flooding your palate. The craft in this bottle stands out.

There are extra steps in the making, put in place to save the agave taste. Often, this stuff gets lost when you mass-produce tequila. Not here. You end up with a drink that has preserved flavors, from citrus to honey, and spices that wrap it up nicely.

Cierto Tequila

Tasting Notes: Earthy, Herbaceous, Floral, Peppery
ABV: 40%
Origin: Mexico

Shop: Cierto Tequila

Crafted by tequila maestros Enrique Fonseca and Sergio Mendoza, this new brand brings something distinct to the table. Made with 100% blue agave and aged in French Limousin oak casks, you get a blend of traditions and unexpected twists.

If you like complex flavors, this one's a treat. You taste it and boom – it’s like an herb garden just burst in your mouth. The freshness of plants, a bit of sweet floral, and agave come alive. I tasted some peppery kick, but also something earthy, maybe even a tad musty. It's a rollercoaster for your taste buds, no doubt.

it's not cheap, but it’s also not average. Think of it as the tequila for special occasions or when you want to surprise your palate. You won’t forget this bottle easily.

Alma del Jaguar Tequila

ABV: 40%

Price: $50.00

Origin: Mexico

Shop: Alma del Jaguar Tequila

If you have $50 and you're looking for a top-notch tequila, look no further than Alma del Jaguar. Created by entrepreneur McCauley Williams, this isn't your average tequila. What sets it apart? For starters, it's made without any additives. It uses 100% blue agave for that authentic tequila taste. And to make it even more special, it's fermented with a unique blend of wild and champagne yeast.

A sip feels like a mini-adventure for your taste buds.

You'll feel the power, the energy, and the long-lasting finish. The label says 40% alcohol, but your palate will think it's something much stronger. This tequila's got that extra oomph you've been looking for. It’s the kind of drink you want for those nights when ‘regular' just won't do.

How To Choose A New Tequila Brand

2023 has brought some exciting new players to the tequila market. But how do you pick the right one? Here are some solid tips to help you zero in on that next great bottle.


The first thing you want to check is what goes into the bottle. Always go for tequila that uses 100% blue agave. Anything less and you're compromising on quality. Agave is the heart and soul of tequila; don't settle for anything less.

Aging Process

Aged, Reposado, or Blanco? Each has its own distinct flavor profile. Aged tequilas are usually richer and more complex, while Blanco offers a cleaner, more direct agave flavor. Reposado falls somewhere in between. Knowing the aging process can guide you to a bottle that matches your taste preference.

ABV Percentage

The Alcohol by Volume (ABV) indicates the tequila's potency. While most tequilas have a standard ABV of around 40%, some brands offer higher percentages for a more robust experience. But remember, higher ABV doesn't always mean better. It should match what you're comfortable with.


A higher price tag usually points to a premium product, but not always. Some new brands offer excellent quality at a reasonable price. Do a little research, read some reviews, and maybe try a mini bottle or a shot at a bar before committing to a full bottle.

Final Words

From the luxury sipping experience of Mayenda Tequila to the herbaceous complexity of Cierto, there's something for every palate. Not to forget Alma del Jaguar, if you're looking for an all-natural option and Próspero for a celeb twist.

Hope this article helps you find new tequila brands to try. Got cool options, right? Now you know what's new and how to pick. So go ahead, get a bottle and enjoy! Cheers!

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